Bridging Innovation Adoption and Organizational Change: An Integrated Narrative Review of the Adoption–Implementation Transition

Abu Muna Almaududi Ausat; Sutrisno

doi:10.61100/tacit.v4i1.403

Authors

Abu Muna Almaududi Ausat Universitas Subang
Sutrisno Universitas PGRI Semarang

DOI:

https://doi.org/10.61100/tacit.v4i1.403

Keywords:

Innovation Adoption, Organizational Change, Innovation Implementation, Change Management, Organizational Readiness, Dynamic Capabilities

Abstract

This study examines how organizations manage change to bridge innovation adoption and implementation. A narrative literature review was conducted using 30 publications from 2015–2026 identified through Scopus and Google Scholar, with earlier seminal works serving as theoretical foundations. Narrative synthesis identified five themes: innovation-driven organizational change, technological factors, organizational factors, environmental pressures, and the adoption–implementation transition. Findings indicate that adopting innovation does not automatically ensure successful implementation. Accordingly, this study proposes an Integrated Framework for Managing Change and Innovation, combining the Technology–Organization–Environment Framework, Diffusion of Innovations, Organizational Readiness for Change, Change Management, and Dynamic Capabilities. Its central contribution is positioning the Adoption–Implementation Transition as a conceptual bridge between adoption decisions and implementation. Organizational readiness and change management facilitate this transition, while sensing, seizing, and reconfiguring support continuous adaptation. Practically, innovation success requires moving beyond adoption decisions toward effectively integrating innovations into organizational practices and generating sustainable organizational value.

References

Al-Haddad, S., & Kotnour, T. (2015). Integrating the organizational change literature: a model for successful change. Journal of Organizational Change Management, 28(2), 234–262. https://doi.org/10.1108/JOCM-11-2013-0215

Aligarh, F., Sutopo, B., & Widarjo, W. (2023). The antecedents of cloud computing adoption and its conse-quences for MSMEs’ performance: A model based on the Technology-Organization-Environment (TOE) framework. Cogent Business & Management, 10(2), 1. https://doi.org/10.1080/23311975.2023.2220190

Allen, J. D., Towne, S. D., Maxwell, A. E., DiMartino, L., Leyva, B., Bowen, D. J., Linnan, L., & Weiner, B. J. (2017). Measures of organizational characteristics associated with adoption and/or implementation of innovations: A systematic review. BMC Health Services Research, 17(1), 591. https://doi.org/10.1186/s12913-017-2459-x

AlNuaimi, B. K., Kumar Singh, S., Ren, S., Budhwar, P., & Vorobyev, D. (2022). Mastering digital transfor-mation: The nexus between leadership, agility, and digital strategy. Journal of Business Research, 145, 636–648. https://doi.org/10.1016/j.jbusres.2022.03.038

Appio, F. P., Frattini, F., Petruzzelli, A. M., & Neirotti, P. (2021). Digital Transformation and Innovation Man-agement: A Synthesis of Existing Research and an Agenda for Future Studies. Journal of Product Innova-tion Management, 38(1), 4–20. https://doi.org/10.1111/jpim.12562

Armenakis, A. A., & Bedeian, A. G. (1999). Organizational Change: A Review of Theory and Research in the 1990s. Journal of Management, 25(3), 293–315. https://doi.org/10.1177/014920639902500303

Baethge, C., Goldbeck-Wood, S., & Mertens, S. (2019). SANRA—a scale for the quality assessment of narrative review articles. Research Integrity and Peer Review, 4(1), 5. https://doi.org/10.1186/s41073-019-0064-8

Cavalcanti, D. R., Oliveira, T., & de Oliveira Santini, F. (2022). Drivers of digital transformation adoption: A weight and meta-analysis. Heliyon, 8(2), e08911. https://doi.org/10.1016/j.heliyon.2022.e08911

Chittipaka, V., Kumar, S., Sivarajah, U., Bowden, J. L.-H., & Baral, M. M. (2023). Blockchain Technology for Supply Chains operating in emerging markets: an empirical examination of technology-organization-environment (TOE) framework. Annals of Operations Research, 327(1), 465–492. https://doi.org/10.1007/s10479-022-04801-5

Crossan, M. M., & Apaydin, M. (2010). A Multi‐Dimensional Framework of Organizational Innovation: A Sys-tematic Review of the Literature. Journal of Management Studies, 47(6), 1154–1191. https://doi.org/10.1111/j.1467-6486.2009.00880.x

El-Haddadeh, R. (2020). Digital Innovation Dynamics Influence on Organisational Adoption: The Case of Cloud Computing Services. Information Systems Frontiers, 22(4), 985–999. https://doi.org/10.1007/s10796-019-09912-2

Errida, A., & Lotfi, B. (2021). The determinants of organizational change management success: Literature re-view and case study. International Journal of Engineering Business Management, 13, 1–15. https://doi.org/10.1177/18479790211016273

Gong, C., & Ribiere, V. (2021). Developing a unified definition of digital transformation. Technovation, 102, 102217. https://doi.org/10.1016/j.technovation.2020.102217

Green, B. N., Johnson, C. D., & Adams, A. (2006). Writing narrative literature reviews for peer-reviewed jour-nals: secrets of the trade. Journal of Chiropractic Medicine, 5(3), 101–117. https://doi.org/10.1016/S0899-3467(07)60142-6

Gupta, S., Ghardallou, W., Pandey, D. K., & Sahu, G. P. (2022). Artificial intelligence adoption in the insurance industry: Evidence using the technology–organization–environment framework. Research in International Business and Finance, 63, 101757. https://doi.org/10.1016/j.ribaf.2022.101757

Hanelt, A., Bohnsack, R., Marz, D., & Antunes Marante, C. (2021). A Systematic Review of the Literature on Digital Transformation: Insights and Implications for Strategy and Organizational Change. Journal of Management Studies, 58(5), 1159–1197. https://doi.org/10.1111/joms.12639

Hemme, F., Bowers, M. T., & Todd, J. S. (2018). Change readiness as fluid trajectories: a longitudinal multiple-case study. Journal of Organizational Change Management, 31(5), 1153–1175. https://doi.org/10.1108/JOCM-07-2017-0284

Hradecky, D., Kennell, J., Cai, W., & Davidson, R. (2022). Organizational readiness to adopt artificial intelli-gence in the exhibition sector in Western Europe. International Journal of Information Management, 65, 102497. https://doi.org/10.1016/j.ijinfomgt.2022.102497

Indriastuti, D., & Fachrunnisa, O. (2021). Achieving Organizational Change: Preparing Individuals to Change and their Impact on Performance. Public Organization Review, 21(3), 377–391. https://doi.org/10.1007/s11115-020-00494-1

Islam, M. A., Aldaihani, F. M. F., & Saatchi, S. G. (2023). Artificial intelligence adoption among human re-source professionals: Does market turbulence play a role? Global Business and Organizational Excellence, 42(6), 59–74. https://doi.org/10.1002/joe.22226

Jöhnk, J., Weißert, M., & Wyrtki, K. (2021). Ready or Not, AI Comes— An Interview Study of Organizational AI Readiness Factors. Business & Information Systems Engineering, 63(1), 5–20. https://doi.org/10.1007/s12599-020-00676-7

Kelly, P., Hegarty, J., Barry, J., Dyer, K. R., & Horgan, A. (2017). A systematic review of the relationship between staff perceptions of organizational readiness to change and the process of innovation adoption in sub-stance misuse treatment programs. Journal of Substance Abuse Treatment, 80, 6–25. https://doi.org/10.1016/j.jsat.2017.06.001

Klein, K. J., & Sorra, J. S. (1996). The Challenge of Innovation Implementation. The Academy of Management Re-view, 21(4), 1055. https://doi.org/10.2307/259164

Kraus, S., Durst, S., Ferreira, J. J., Veiga, P., Kailer, N., & Weinmann, A. (2022). Digital transformation in busi-ness and management research: An overview of the current status quo. International Journal of Information Management, 63, 102466. https://doi.org/10.1016/j.ijinfomgt.2021.102466

Mikalef, P., & Gupta, M. (2021). Artificial intelligence capability: Conceptualization, measurement calibration, and empirical study on its impact on organizational creativity and firm performance. Information & Management, 58(3), 103434. https://doi.org/10.1016/j.im.2021.103434

Mikalef, P., Lemmer, K., Schaefer, C., Ylinen, M., Fjørtoft, S. O., Torvatn, H. Y., Gupta, M., & Niehaves, B. (2023). Examining how AI capabilities can foster organizational performance in public organizations. Govern-ment Information Quarterly, 40(2), 1–14. https://doi.org/10.1016/j.giq.2022.101797

Moussa, L., Garcia-Cardenas, V., & Benrimoj, S. I. (2019). Change Facilitation Strategies Used in the Implemen-tation of Innovations in Healthcare Practice: A Systematic Review. Journal of Change Management, 19(4), 283–301. https://doi.org/10.1080/14697017.2019.1602552

Nadkarni, S., & Prügl, R. (2021). Digital transformation: a review, synthesis and opportunities for future re-search. Management Review Quarterly, 71(2), 233–341. https://doi.org/10.1007/s11301-020-00185-7

Norris, D., & Ciesielska, M. (2019). Towards a framework for innovation orientation within business and management studies. Journal of Organizational Change Management, 32(1), 123–144. https://doi.org/10.1108/JOCM-02-2018-0051

Oliveira, T., & Martins, M. F. (2011). Literature Review of Information Technology Adoption Models at Firm Level. Electronic Journal of Information Systems Evaluation, 14(1), 110–121. https://academic-publishing.org/index.php/ejise/article/view/389

Oreg, S., Vakola, M., & Armenakis, A. (2011). Change Recipients’ Reactions to Organizational Change. The Journal of Applied Behavioral Science, 47(4), 461–524. https://doi.org/10.1177/0021886310396550

Rogers, E. M., Singhal, A., & Quinlan, M. M. (2003). Diffusion of Innovations 1. In An Integrated Approach to Communication Theory and Research (pp. 415–434). Routledge. https://doi.org/10.4324/9780203710753-35

Shahi, C., & Sinha, M. (2021). Digital transformation: challenges faced by organizations and their potential solutions. International Journal of Innovation Science, 13(1), 17–33. https://doi.org/10.1108/IJIS-09-2020-0157

Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Busi-ness Research, 104, 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039

Stouten, J., Rousseau, D. M., & De Cremer, D. (2018). Successful Organizational Change: Integrating the Man-agement Practice and Scholarly Literatures. Academy of Management Annals, 12(2), 752–788. https://doi.org/10.5465/annals.2016.0095

Taylor, J., & McAdam, R. (2004). Innovation Adoption and Implementation in Organizations: A Review and Critique. Journal of General Management, 30(1), 17–38. https://doi.org/10.1177/030630700403000101A

Teece, D. J. (2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enter-prise performance. Strategic Management Journal, 28(13), 1319–1350. https://doi.org/10.1002/smj.640

Tornatzky, L. G., & Fleischer, M. (1990). The Processes of Technological Innovation. Lexington Books.

Tortora, D., Chierici, R., Farina Briamonte, M., & Tiscini, R. (2021). ‘I digitize so I exist’. Searching for critical capabilities affecting firms’ digital innovation. Journal of Business Research, 129, 193–204. https://doi.org/10.1016/j.jbusres.2021.02.048

Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. (2021). Digi-tal transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022

Vial, G. (2019). Understanding digital transformation: A review and a research agenda. The Journal of Strategic Information Systems, 28(2), 118–144. https://doi.org/10.1016/j.jsis.2019.01.003

Warner, K. S. R., & Wäger, M. (2019). Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal. Long Range Planning, 52(3), 326–349. https://doi.org/10.1016/j.lrp.2018.12.001

Weiner, B. J. (2009). A theory of organizational readiness for change. Implementation Science, 4(1), 67. https://doi.org/10.1186/1748-5908-4-67

Weiner, B. J., Amick, H., & Lee, S.-Y. D. (2008). Review: Conceptualization and Measurement of Organization-al Readiness for Change. Medical Care Research and Review, 65(4), 379–436. https://doi.org/10.1177/1077558708317802