Revolutionary Marketing Strategy: Optimising Social Media Utilisation as an Effective Tool for MSMEs in the Digital Age

Authors

  • Muammar Revnu Ohara Department of Information Systems, Faculty of Computer Science, Universitas Lancang Kuning, Riau, Indonesia
  • Dewa Oka Suparwata Department of Agribusiness, Universitas Muhammadiyah Gorontalo
  • Syamsu Rijal Department of Economics, Faculty of Economics and Business, Universitas Negeri Makassar, Sulawesi Selatan

DOI:

https://doi.org/10.61100/adman.v2i1.125

Keywords:

Revolutionary Marketing, Social Media, MSMEs, Digital Age

Abstract

The development of information technology, especially in the field of social media, has created a new paradigm in the business world. Micro, Small, and Medium Enterprises (MSMEs) as the backbone of the national economy, need to adapt to these changes to be able to compete in an increasingly complex digital era. This research aims to identify revolutionary marketing strategies that can help MSMEs optimise the utilisation of social media as an effective tool in facing the challenges of the digital era. This research method is a descriptive qualitative literature review that uses primary data sources from scholarly articles found through Google Scholar. This research will conduct an in-depth analysis of relevant and current literature that has been published in the 2021-2023 timeframe. The study results show that revolutionary marketing strategies through optimising the use of social media have proven to be a solid foundation for the success of Micro, Small and Medium Enterprises (MSMEs) in the digital era. Through this approach, MSMEs can build stronger relationships with customers, increase brand visibility, and expand market share. By understanding the target audience, creating creative content, utilising innovative features, and building online communities, MSMEs can transform into key players in a rapidly changing market.

References

Y. Purnama and A. Rusmini, “The Influence of Technology on Management and Legal Aspects of the Tourism Business,” Journal of Contemporary Administration and Management (ADMAN), vol. 1, no. 3, pp. 128–136, Nov. 2023, doi: 10.61100/adman.v1i3.60.

A. Yani, D. O. Suparwata, and Hamka, “Product and Service Innovation Strategies to Expand MSME Markets,” Journal of Contemporary Administration and Management (ADMAN), vol. 1, no. 3, pp. 163–169, Nov. 2023, doi: 10.61100/adman.v1i3.67.

F. Sudirjo, “Marketing Strategy in Improving Product Competitiveness in the Global Market,” Journal of Contemporary Administration and Management (ADMAN), vol. 1, no. 2, pp. 63–69, Aug. 2023, doi: 10.61100/adman.v1i2.24.

M. R. Ohara, “The Role of Social Media in Educational Communication Management,” Journal of Contemporary Administration and Management (ADMAN), vol. 1, no. 2, pp. 70–76, Aug. 2023, doi: 10.61100/adman.v1i2.25.

A. Risdwiyanto, Moh. M. Sulaeman, and A. Rachman, “Sustainable Digital Marketing Strategy for Long-Term Growth of MSMEs,” Journal of Contemporary Administration and Management (ADMAN), vol. 1, no. 3, pp. 180–186, Nov. 2023, doi: 10.61100/adman.v1i3.70.

Y. J. Purnomo, “Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms,” Journal of Contemporary Administration and Management (ADMAN), vol. 1, no. 2, pp. 54–62, Aug. 2023, doi: 10.61100/adman.v1i2.23.

S. Suherlan and M. O. Okombo, “Technological Innovation in Marketing and its Effect on Consumer Behaviour,” Technology and Society Perspectives (TACIT), vol. 1, no. 2, pp. 94–103, Oct. 2023, doi: 10.61100/tacit.v1i2.57.

Y. Purnama and A. Asdlori, “The Role of Social Media in Students’ Social Perception and Interaction: Implications for Learning and Education,” Technology and Society Perspectives (TACIT), vol. 1, no. 2, pp. 45–55, Oct. 2023, doi: 10.61100/tacit.v1i2.50.

A. M. A. Ausat, “The Role of Social Media in Shaping Public Opinion and Its Influence on Economic Decisions,” Technology and Society Perspectives (TACIT), vol. 1, no. 1, pp. 35–44, 2023, Accessed: Sep. 01, 2023. [Online]. Available: https://journal.literasisainsnusantara.com/index.php/tacit/article/view/37

H. K. Azzaakiyyah, “The Impact of Social Media Use on Social Interaction in Contemporary Society,” Technology and Society Perspectives (TACIT), vol. 1, no. 1, pp. 1–9, 2023, Accessed: Sep. 01, 2023. [Online]. Available: https://journal.literasisainsnusantara.com/index.php/tacit/article/view/33

S. Sutrisno, “The Role of Partnerships and Business Networks in the Growth of MSMEs in the Digital Age,” Technology and Society Perspectives (TACIT), vol. 1, no. 3, pp. 122–131, 2023, doi: https://doi.org/10.61100/tacit.v1i3.61.

A. M. A. Ausat, E. Siti Astuti, and Wilopo, “Analisis Faktor Yang Berpengaruh Pada Adopsi E-commerce Dan Dampaknya Bagi Kinerja UKM Di Kabupaten Subang,” Jurnal Teknologi Informasi dan Ilmu Komputer (JTIIK), vol. 9, no. 2, pp. 333–346, 2022, doi: 10.25126/jtiik.202295422.

S. Suherlan, “Digital Technology Transformation in Enhancing Public Participation in Democratic Processes,” Technology and Society Perspectives (TACIT), vol. 1, no. 1, pp. 10–17, 2023, Accessed: Sep. 01, 2023. [Online]. Available: https://journal.literasisainsnusantara.com/index.php/tacit/article/view/34

M. I. Wanof, “Digital Technology Innovation in Improving Financial Access for Low-Income Communities,” Technology and Society Perspectives (TACIT), vol. 1, no. 1, pp. 26–34, 2023, Accessed: Sep. 01, 2023. [Online]. Available: https://journal.literasisainsnusantara.com/index.php/tacit/article/view/35

S. Sutrisno, A. M. A. Ausat, R. M. Permana, and S. Santosa, “Effective Marketing Strategies for MSMEs during Ramadan in Indonesia,” Community Development Journal: Jurnal Pengabdian Masyarakat, vol. 4, no. 2, pp. 1901–1906, 2023, doi: 10.31004/cdj.v4i2.13792.

A. M. A. Ausat and T. Peirisal, “Determinants of E-commerce Adoption on Business Performance : A Study of MSMEs in Malang City , Indonesia,” Journal On Optimizations Of Systems At Industries, vol. 20, no. 2, pp. 104–114, 2021, doi: 10.25077/josi.v20.n2.p104-114.2021.

M. A. K. Harahap, A. M. A. Ausat, and S. Suherlan, “Analysing the Role of Religious Education in Improving the Work Ethic of MSME Owners,” Journal on Education, vol. 5, no. 4, pp. 15050–15057, 2023, doi: 10.31004/joe.v5i4.2591.

F. Sudirjo, A. M. A. Ausat, S. Rijal, Y. Riady, and S. Suherlan, “ChatGPT: Improving Communication Efficiency and Business Management of MSMEs in the Digital Age,” Innovative: Journal Of Social Science Research, vol. 3, no. 2, pp. 643–652, 2023, doi: https://doi.org/10.31004/innovative.v3i2.347.

W. S. Maitri, S. Suherlan, R. D. Y. Prakosos, A. D. Subagja, and A. M. A. Ausat, “Recent Trends in Social Media Marketing Strategy,” Jurnal Minfo Polgan, vol. 12, no. 2, pp. 842–850, 2023, doi: https://doi.org/10.33395/jmp.v12i2.12517.

K. F. Ferine, A. M. A. Ausat, S. S. Gadzali, Marleni, and D. M. Sari, “The Impact of Social Media on Consumer Behavior,” Communnity Development Journal: Jurnal Pendidikan Masyarakat, vol. 4, no. 1, pp. 843–847, 2023, doi: 10.31004/cdj.v4i1.12567.

A. Arjang, S. Sutrisno, R. M. Permana, R. Kusumastuti, and A. M. A. Ausat, “Strategies for Improving the Competitiveness of MSMEs through the Utilisation of Information and Communication Technology,” Al-Buhuts, vol. 19, no. 1, pp. 462–478, 2023.

P. Gao, H. Jiang, Y. Xie, and Y. Cheng, “The Triggering Mechanism of Short Video Customer Inspiration – Qualitative Analysis Based on the Repertory Grid Technique,” Front Psychol, vol. 12, pp. 1–13, Dec. 2021, doi: 10.3389/fpsyg.2021.791567.

A. Sopanah, Z. Rusyad, and Zulkarnain, “Optimizing Small Business Management through Collaborative Training and Education in Business Applications,” TGO Journal of Community Development, vol. 1, no. 2, pp. 45–50, 2023.

P. B. Saptono and I. Pratiwi, “COVID-19 Pandemic Challenges for MSMEs: Strategic Options for Surviving in the New Normal Era,” Jurnal Ekonomi & Bisnis JAGADITHA, vol. 9, no. 2, pp. 165–175, Nov. 2022, doi: 10.22225/jj.9.2.2022.165-175.

M. A. K. Harahap, S. Sutrisno, I. B. Raharjo, R. Novianti, and A. M. A. Ausat, “The Role of MSMEs in Improving the Economy in Ramadan,” Community Development Journal: Jurnal Pengabdian Masyarakat, vol. 4, no. 2, pp. 1907–1911, 2023, doi: 10.31004/cdj.v4i2.13794.

A. D. Subagja, A. M. A. Ausat, A. R. Sari, M. I. Wanof, and S. Suherlan, “Improving Customer Service Quality in MSMEs through the Use of ChatGPT,” Jurnal Minfo Polgan, vol. 12, no. 2, pp. 380–386, 2023, doi: https://doi.org/10.33395/jmp.v12i2.12407.

Downloads

Published

2024-04-01

How to Cite

Ohara, M. R., Suparwata, D. O., & Rijal, S. (2024). Revolutionary Marketing Strategy: Optimising Social Media Utilisation as an Effective Tool for MSMEs in the Digital Age. Journal of Contemporary Administration and Management (ADMAN), 2(1), 313–318. https://doi.org/10.61100/adman.v2i1.125

Issue

Section

Articles

Most read articles by the same author(s)

1 2 > >>