The Role of Social Media in Educational Communication Management
DOI:
https://doi.org/10.61100/adman.v1i2.25Keywords:
Social Media, Communication Management, EducationAbstract
Social media has experienced rapid development and become an important part of people's daily lives. This phenomenon has also impacted the world of education, where educational institutions and students are increasingly using social media as a means of communicating and interacting. This research aims to dig deeper into how social media can be optimised to strengthen educational communication effectively while addressing the potential risks that arise. The current research type is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. This study found that social media has a significant role in educational communication management. By facilitating information sharing, collaboration, active participation and professional development, social media has changed the way we interact and learn in this digital era. However, the use of social media also brings challenges related to invalid information, privacy, cyberbullying and online bullying.
References
W. S. Maitri, S. Suherlan, R. D. Y. Prakosos, A. D. Subagja, and A. M. A. Ausat, “Recent Trends in Social Media Marketing Strategy,” Jurnal Minfo Polgan, vol. 12, no. 2, pp. 842–850, 2023, doi: https://doi.org/10.33395/jmp.v12i2.12517.
F. Fauzi, L. Tuhuteru, F. Sampe, A. M. A. Ausat, and H. R. Hatta, “Analysing the Role of ChatGPT in Improving Student Productivity in Higher Education,” Journal on Education, vol. 5, no. 4, pp. 14886–14891, 2023, doi: 10.31004/joe.v5i4.2563.
C. Greenhow and C. Lewin, “Social media and education: reconceptualizing the boundaries of formal and informal learning,” Learn Media Technol, vol. 41, no. 1, pp. 6–30, Jan. 2016, doi: 10.1080/17439884.2015.1064954.
M. Graham, “Social Media as a tool for increased student participation and engagement outside the classroom in Higher Education,” Journal of Perspectives in Applied Academic Practice, vol. 2, no. 3, p. 1, Dec. 2014, doi: 10.14297/jpaap.v2i3.113.
A. Romadhona and A. Rifqi, “Peran Media Sosial Dalam Mendukung Implementasi Manajemen Humas Sekolah,” Inspirasi Manajemen Pendidikan, vol. 10, no. 3, pp. 613–624, 2022.
Hafidhah, M. Arifin, and M. Herli, “Peran Media Sosial dalam Menunjang Kinerja dan Popularitas Institusi Pendidikan Tinggi,” Jurnal Serambi Ilmu, vol. 21, no. 1, pp. 1–17, 2020.
I. M. Tarigan, M. A. K. Harahap, D. M. Sari, R. D. Sakinah, and A. M. A. Ausat, “Understanding Social Media: Benefits of Social Media for Individuals,” Jurnal Pendidikan Tambusai, vol. 7, no. 1, pp. 2317–2322, 2023, Accessed: Mar. 02, 2023. [Online]. Available: https://jptam.org/index.php/jptam/article/view/5559
K. F. Ferine, A. M. A. Ausat, S. S. Gadzali, Marleni, and D. M. Sari, “The Impact of Social Media on Consumer Behavior,” Communnity Development Journal: Jurnal Pendidikan Masyarakat, vol. 4, no. 1, pp. 843–847, 2023, doi: 10.31004/cdj.v4i1.12567.
H. Shahbaznezhad, R. Dolan, and M. Rashidirad, “The Role of Social Media Content Format and Platform in Users’ Engagement Behavior,” Journal of Interactive Marketing, vol. 53, pp. 47–65, Feb. 2021, doi: 10.1016/j.intmar.2020.05.001.
J. Chen and Y. Wang, “Social Media Use for Health Purposes: Systematic Review,” J Med Internet Res, vol. 23, no. 5, p. e17917, May 2021, doi: 10.2196/17917.
A. Ortavian and A. Toni, “Organizational Communication Management at PT. Paramount Enterprise International in Efforts to Increase Product Sales,” Kontigensi: Scientific Journal of Management, vol. 10, no. 2, pp. 383–390, 2022.
A. U. Rengkaningtias and S. Siswantoyo, “Effective school organizational communication management: Descriptive study at Madrasah Aliyah Negeri 1 Yogyakarta,” Informasi, vol. 52, no. 2, pp. 287–296, Dec. 2022, doi: 10.21831/informasi.v52i2.56747.
C. Coman, L. G. Țîru, L. Meseșan-Schmitz, C. Stanciu, and M. C. Bularca, “Online Teaching and Learning in Higher Education during the Coronavirus Pandemic: Students’ Perspective,” Sustainability, vol. 12, no. 24, p. 10367, Dec. 2020, doi: 10.3390/su122410367.
I. B. Raharjo, A. M. A. Ausat, A. Risdwiyanto, S. S. Gadzali, and H. K. Azzaakiyyah, “Analysing the Relationship between Entrepreneurship Education, Self-Efficacy, and Entrepreneurial Performance,” Journal on Education, vol. 5, no. 4, pp. 11566–11574, 2023, doi: 10.31004/joe.v5i4.2106.
M. A. K. Harahap, A. M. A. Ausat, S. Sutrisno, S. Suherlan, and H. K. Azzaakiyyah, “Analyse the Role of Family in Entrepreneurship Education: Effective Support and Assistance,” Journal on Education, vol. 5, no. 4, pp. 14563–14570, 2023, doi: 10.31004/joe.v5i4.2510.
A. S. Cahyono, L. Tuhuteru, S. Julina, S. Suherlan, and A. M. A. Ausat, “Building a Generation of Qualified Leaders: Leadership Education Strategies in Schools,” Journal on Education, vol. 5, no. 4, pp. 12974–12979, 2023, Accessed: Mar. 17, 2023. [Online]. Available: https://jonedu.org/index.php/joe/article/view/2289
W. Y. Rukman, S. Urath, H. Harini, A. M. A. Ausat, and S. Suherlan, “Philosophy Education as a Means of Developing Student Soft Skills,” Edumaspul: Jurnal Pendidikan, vol. 7, no. 1, pp. 281–286, 2023, doi: https://doi.org/10.33487/edumaspul.v7i1.5458.
A. Zen, R. Kusumastuti, D. Metris, S. S. Gadzali, and A. M. A. Ausat, “Implications of Entrepreneurship Education as a Field of Study for Advancing Research and Practice,” Journal on Education, vol. 5, no. 4, pp. 11441–11453, 2023, doi: 10.31004/joe.v5i4.2091.
V. Raghupathi and W. Raghupathi, “The influence of education on health: an empirical assessment of OECD countries for the period 1995–2015,” Archives of Public Health, vol. 78, no. 1, p. 20, Dec. 2020, doi: 10.1186/s13690-020-00402-5.
S. Balzan et al., “Disseminating Science and Education through Social Media: The Experience of a Students’ Editorial Team at the University of Padova,” J Microbiol Biol Educ, vol. 23, no. 1, pp. 1–4, Apr. 2022, doi: 10.1128/jmbe.00345-21.
E. Richter, J. P. Carpenter, A. Meyer, and D. Richter, “Instagram as a platform for teacher collaboration and digital social support,” Comput Educ, vol. 190, p. 104624, Dec. 2022, doi: 10.1016/j.compedu.2022.104624.
C. O’Reilly, A. Devitt, and N. Hayes, “Critical thinking in the preschool classroom - A systematic literature review,” Think Skills Creat, vol. 46, p. 101110, Dec. 2022, doi: 10.1016/j.tsc.2022.101110.
R. Sakibayev, S. Sakibayev, and B. Sakibayeva, “Development of Students’ Programming Abilities With the Means of Non-Programming Disciplines and Activities,” International Journal of Information and Communication Technology Education, vol. 15, no. 1, pp. 109–117, Jan. 2019, doi: 10.4018/IJICTE.2019010108.
D. Wertalik, “Social media and building a connected college,” Cogent Business & Management, vol. 4, no. 1, p. 1320836, Jan. 2017, doi: 10.1080/23311975.2017.1320836.
W. M. Al-Rahmi and A. M. Zeki, “A model of using social media for collaborative learning to enhance learners’ performance on learning,” Journal of King Saud University - Computer and Information Sciences, vol. 29, no. 4, pp. 526–535, Oct. 2017, doi: 10.1016/j.jksuci.2016.09.002.
Y. K. Dwivedi et al., “Setting the future of digital and social media marketing research: Perspectives and research propositions,” Int J Inf Manage, vol. 59, p. 102168, Aug. 2021, doi: 10.1016/j.ijinfomgt.2020.102168.
J. Abbas, J. Aman, M. Nurunnabi, and S. Bano, “The Impact of Social Media on Learning Behavior for Sustainable Education: Evidence of Students from Selected Universities in Pakistan,” Sustainability, vol. 11, no. 6, p. 1683, Mar. 2019, doi: 10.3390/su11061683.
S. Sengupta and A. Vaish, “A study on social media and higher education during the COVID-19 pandemic,” Univers Access Inf Soc, vol. 3, pp. 1–23, Mar. 2023, doi: 10.1007/s10209-023-00988-x.
W. Wahyuni, R. Ramli, and W. Mawardi, “Optimizing Employee Performance in Tapalang Health Center, Tapalang District, Mamuju Regency: The Interplay of Work Environment, Discipline, and Motivation,” Management Studies and Entrepreneurship Journal (MSEJ), vol. 4, no. 5, pp. 6786–6795, 2023.
Wahyun, “Pengaruh Etika Kerja Islami Terhadap Komitmen Organisasi Pada Bank Syariah Mandiri Kota Mamuju,” SEIKO : Journal of Management & Business, vol. 6, no. 1, pp. 346–354, 2023.
M. Aqil, H. K. Tjahjono, Muafi, and W. Prajogo, “The Impact of Psychological Contract Breach on Counterproductive Work Behavior Mediated by Organizational Trust and Work Engagement in State Civil Apparatus,” Quality - Access to Success, vol. 24, no. 194, pp. 213–225, Jan. 2023, doi: 10.47750/QAS/24.194.25.
N. W. Dahri, H. K. Tjahjono, M. Muafi, and W. Prajogo, “The Influence of Workplace Envy on Turnover Intention: The Mediating Role of Negative Emotion and Perception of Injustice,” Quality - Access to Success, vol. 24, no. 193, pp. 28–38, Jan. 2023, doi: 10.47750/QAS/24.193.04.
Almita, M. Tahir, and M. N. Hajjad, “Employee Performance and the Impact of Workplace Facilities and Discipline,” Jurnal Manajemen Bisnis, vol. 10, no. 2, pp. 417–425, 2023.
W. Rasid, N. Fajariani, and J. Kamarudin, “ANALYSIS OF EMPLOYEE PERFORMANCE FACTORS OF MAMUJU REGENCY TRADE OFFICE,” Jurnal Ekonomi, vol. 12, no. 4, pp. 132–139, 2023.
H. Hasrianti, N. Fajariani, and K. Jamaludin, “OPTIMIZING FINANCIAL ADMINISTRATION MANAGEMENT SYSTEM AT TAPALANG SUB-DISTRICT OFFICE,” Jurnal Ekonom, vol. 12, no. 4, pp. 65–70, 2023.
Muh. Ferils and Suharlina, “DETERMINAN KINERJA PEGAWAI PADA RUMAH SAKIT BHAYANGKARA HOEGENG IMAM SANTOSO KEPOLISIAN DAERAH PROVINSI SULAWESI BARAT,” Assets : Jurnal Ekonomi, Manajemen Dan Akuntansi, vol. 12, no. 2, pp. 262–280, 2022.
I. Taha, Muh. Ferils, and Suharlina, “Pengaruh strategi promosi dan kualitas produk terhadap keputusan pembelian rumah type 36 perumahan subsidi,” AKUNTABEL: Jurnal Akuntansi dan Keuangan, vol. 20, no. 3, pp. 368–377, 2023.
Suwanti, Amalia, and R. A. Rasyid, “Pengelolaan gula merah dalam peningkatan perekonomian masyarakat desa papalang kabupaten mamuju,” AKUNTABEL, vol. 18, no. 2, pp. 370–377, 2021.
S. Suwanti, “ANALISIS PENGELOLAAN ALOKASI DANA DESA DALAM PENINGKATAN PEREKONOMIAN MASYARAKAT PETANI DI DESA TAMANGGALLE KECAMATAN BALANIPA KABUPATEN POLEWALI MANDAR,” Patria Artha Manajemen Journal, vol. 3, no. 1, pp. 30–55, 2019.
R. A. Rasyid, I. Adinugroho, S. Suwanti, and A. Amalia, “The Role of Knowledge Sharing in Mediation The Influence of Self-Efficiency on Lecturer Performance,” Pinisi Discretion Review, vol. 5, no. 1, pp. 99–106, 2021.
Kurnia, Sianna, Hamzar, M. Ferils, and Furqan, “The Use of LMS and Talking Stick Method to Improve Reading Skill for ESP Students,” ELS Journal on Interdisciplinary Studies in Humanities, vol. 6, no. 1, pp. 77–84, 2023.
H. Acha, M. Sibgatullah, F. Furqan, K. Kurnia, and N. R. Febriandika, “Analysis Of Sharia Laundry Marketing Strategy In Mamuju District,” Perisai : Islamic Banking and Finance Journal, vol. 7, no. 1, pp. 36–54, Mar. 2023, doi: 10.21070/perisai.v7i1.1626.
H. Acha and K. Kurnia, “THE VOCABULARY MEMORISATION STRATEGY BEFORE ENTERING THE CLASSROOM AND THE USAGE OF THE MEMORISATION CARD,” ETERNAL (English, Teaching, Learning, and Research Journal), vol. 7, no. 2, pp. 456–470, 2021.
H. Acha, “PROGRESSING STUDENTS’MOTIVATION IN LEARNING ENGLISH BY USING HYPNOSIS (HYPNOLEARNING) AT STUDENTS OF STAN 2 JILC PERINTIS MAKASSAR,” ETERNAL (English, Teaching, Learning, and Research Journal), vol. 5, no. 1, pp. 180–194, 2019.
F. Furqan and A. Hikmawan, “Reason and Revelation According to Harun Nasution and Quraish Shihab and its Relevance to Islam Education,” Al-Misbah (Jurnal Islamic Studies), vol. 9, no. 1, pp. 17–30, Apr. 2021, doi: 10.26555/al-misbah.v9i1.3890.
Ramli S and Hasbullah, “Analisis bauran pemasaran, perilaku konsumen dan citra merek terhadap keputusan pembelian air minum dalam kemasan,” FORUM EKONOMI, vol. 23, no. 4, pp. 614–622, 2021.
Ramli S, A. R. Mus, H. Damis, and A. Mahmud, “The Intervening of Purchase Decision Between Marketing Mix, Consumer Behaviour and Brand Image on Costumer Statisfaction,” Jurnal Manajemen Bisnis, vol. 8, no. 2, pp. 382–396, 2021.
Ramli S and Hasbullah, “Pengaruh dimensi kualitas pelayanan terhadap kepuasan pemohon perizinan pada dinas penanaman modal dan pelayanan terpadu satu pintu (dpmptsp) kabupaten mamuju,” FORUM EKONOMI, vol. 23, no. 2, pp. 77–85, 2021.
A. Gunawan, T. Malik, J. D. Amory, Y. Yusriadi, Sjaid S Fais Assagaf, and L. Alfita, “The Influence of Soft Competency and Hard Competency on Internal Auditor Performance Through Work Motivation at PT. KB Finansia Multi Finance,” in Proceedings of the International Conference on Industrial Engineering and Operations Management, Sao Paolo, Brazil: IEOM Society International, 2021, pp. 3008–3016.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Journal of Contemporary Administration and Management (ADMAN)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
