THE ROLE OF SOCIAL NETWORKS IN FACILITATING ACCESS TO CAPITAL AND RESOURCES FOR START-UP ENTREPRENEURS IN INDONESIA
DOI:
https://doi.org/10.61100/tender.v1i3.228Keywords:
Social Networks, Start-up Entrepreneurs, Access to Capital, ResourcesAbstract
This study aims to analyze the role of social networks in facilitating access to capital and resources for start-up entrepreneurs in Indonesia. As a literature review employing a qualitative approach, the research utilizes secondary data sourced from Google Scholar between 2003–2024, selecting 19 articles. Descriptive analysis explores how social networks, encompassing personal relationships, business communities, and digital platforms, assist start-up entrepreneurs in overcoming challenges related to accessing capital, knowledge, and collaboration opportunities. Findings indicate that social networks play a critical role in creating funding opportunities through interpersonal connections, leveraging crowdfunding platforms, and establishing strategic connections via business communities and social media. Relevant case studies highlight the success of start-up entrepreneurs in Indonesia who have utilized social networks to expand their businesses and overcome operational challenges. However, the study also finds that the effectiveness of social networks depends on digital literacy, relationship-building capabilities, and community support. Digital literacy training, strengthening business communities, and educating entrepreneurs on leveraging social networks should be prioritized to support the growth of start-up entrepreneurs in Indonesia.
References
Clark, J. L., Algoe, S. B., & Green, M. C. (2018). Social Network Sites and Well-Being: The Role of Social Connection. Current Directions in Psychological Science, 27(1), 32–37. https://doi.org/10.1177/0963721417730833
Evi Christine, T., Kamaludin, E., Ubaidullah, & Mariati, T. (2022). Capital Access For Micro Small Medium Enterprises. Jurnal Ekonomi Dan Perbankan Syariah, 10(2), 2579–6437.
Greve, A., & Salaff, J. W. (2003). Social Networks and Entrepreneurship. Entrepreneurship Theory and Practice, 28(1), 1–22. https://doi.org/10.1111/1540-8520.00029
Hajid, S. (2024). ‘Dari bartender jadi pemulung’ - Pemuda Bali ekspor ‘sampah plastik’ hingga Spanyol. Www.Bbc.Com.
Handoyo, S., Suharman, H., Ghani, E. K., & Soedarsono, S. (2023). A business strategy, operational efficiency, ownership structure, and manufacturing performance: The moderating role of market uncertainty and competition intensity and its implication on open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 9(2), 100039. https://doi.org/10.1016/j.joitmc.2023.100039
Hutany, S. N., Aurelia Agatha, & Dominica Evelyn Cahyadi. (2022). Strategi Marketing Kopi Kenangan. Binus.Ac.Id.
Ihlen, Ø. (2005). The power of social capital: Adapting Bourdieu to the study of public relations. Public Relations Review, 31(4), 492–496. https://doi.org/10.1016/j.pubrev.2005.08.007
Kulkov, I., Ivanova-Gongne, M., Bertello, A., Makkonen, H., Kulkova, J., Rohrbeck, R., & Ferraris, A. (2023). Technology entrepreneurship in healthcare: Challenges and opportunities for value creation. Journal of Innovation & Knowledge, 8(2), 100365. https://doi.org/10.1016/j.jik.2023.100365
Merdeka. (2022). Cemilan di Malang yang Bisa Temani Waktu Nonton Kamu, Bikin Mulut jadi Nggak Kesepian. Www.Merdeka.Com.
Olanrewaju, A.-S. T., Hossain, M. A., Whiteside, N., & Mercieca, P. (2020). Social media and entrepreneurship research: A literature review. International Journal of Information Management, 50, 90–110. https://doi.org/10.1016/j.ijinfomgt.2019.05.011
Putra, W. (2023). Kisah Sukses Syifa, Hasilkan Cuan dari Hobi Masak di Bandung. Www.Detik.Com.
Resqia, C. (2023). Mitra Bukalapak Ajarkan Strategi Cross-selling kepada Ratusan Warung di Bandung. Blog.Bukalapak.Com.
Rosidi, A. (2023). Kementerian Koperasi dan UKM mendukung koperasi go digital di Lombok. ANTARA.
Shahzad, M. F., Khan, K. I., Saleem, S., & Rashid, T. (2021). What Factors Affect the Entrepreneurial Intention to Start-Ups? The Role of Entrepreneurial Skills, Propensity to Take Risks, and Innovativeness in Open Business Models. Journal of Open Innovation: Technology, Market, and Complexity, 7(3), 173. https://doi.org/10.3390/joitmc7030173
Soltanifar, M., Hughes, M., & Göcke, L. (2021). Digital Entrepreneurship (M. Soltanifar, M. Hughes, & L. Göcke, Eds.). Springer International Publishing. https://doi.org/10.1007/978-3-030-53914-6
TDA. (2024). Komunitas Tangan Di Atas (TDA). Tangandiatas.Com.
UBM. (2015). Kunjungan Industri Ke Rumah Perubahan – Creativity To Change. Www.Ubm.Ac.Id.
Wasim, J., Youssef, M. H., Christodoulou, I., & Reinhardt, R. (2024). The Path to Entrepreneurship: The Role of Social Networks in Driving Entrepreneurial Learning and Education. Journal of Management Education, 48(3), 459–493. https://doi.org/10.1177/10525629231219235
Yea. (2024). WHY YEA ? Yea-Indonesia.Com. https://yea-indonesia.com/
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Technopreneurship and Educational Development Review (TENDER)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
