The Effect of Communication and Work Discipline on Worker Performance Among Freelance Workers in a Work-from-Home Environment: Evidence from Forkey Creative Agency
DOI:
https://doi.org/10.61100/tacit.v4i1.370Keywords:
Communication, Work Discipline, Worker Performance, Freelance Workers, Work From Home, Creative AgencyAbstract
This study aims to examine the effects of communication and work discipline on worker performance among freelance workers operating under a Work from Home (WFH) system at Forkey Creative Agency in Bandung. A quantitative approach with a descriptive-associative design was employed. The study involved 30 freelance workers who had worked at the agency for more than one year, with a census sampling technique. Data were collected using a five-point Likert-scale questionnaire and analyzed through multiple linear regression after validity, reliability, and classical assumption tests. The results indicate that communication has a positive and significant effect on worker performance, while work discipline also has a positive and significant effect. Work discipline demonstrates a stronger relative contribution than communication. Furthermore, communication and work discipline simultaneously have a significant effect on worker performance, with an R² value of 0.951. These findings highlight the importance of effective communication and disciplined work behavior in supporting freelance worker performance within a remote working environment.
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