Strategies for Improving the MSME Economy through the Implementation of Technology-Based Business Management
DOI:
https://doi.org/10.61100/tacit.v2i2.193Keywords:
MSME Economy, Business Management, TechnologyAbstract
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy. They significantly contribute to the Gross Domestic Product (GDP) and provide employment opportunities for a large portion of the workforce in the country. Despite their pivotal role, MSMEs often face various challenges such as limited access to capital, technology, and broader markets. These obstacles hinder their growth and competitiveness both nationally and globally. This research aims to identify effective strategies to enhance the economic growth of MSMEs through the implementation of technology-based business management. The method employed in this study is a literature review using a qualitative approach and descriptive analysis. Data sourced from articles indexed in Google Scholar between 2010 and 2024. The study findings indicate that enhancing the economic viability of MSMEs through technology-based business management is a crucial strategic step in navigating the increasingly competitive global market. MSMEs play a vital role in Indonesia's economy as primary contributors to job creation and inclusive economic growth.
References
Arjang, A., Sutrisno, S., Permana, R. M., Kusumastuti, R., & Ausat, A. M. A. (2023). Strategies for Improving the Competitiveness of MSMEs through the Utilisation of Information and Communication Technology. Al-Buhuts, 19(1), 462–478.
Athia, I., Soetjipto, B. E., & Efendi, E. (2023). The improvement of Micro, Small, and Medium Enterprises’ (MSMEs) business performance during the COVID-19 pandemic through financial and digital literacy. Jurnal Ekonomi Bisnis Dan Kewirausahaan, 12(1), 92–109. https://doi.org/10.26418/jebik.v12i1.58984
Ausat, A. M. A., & Peirisal, T. (2021). Determinants of E-commerce Adoption on Business Performance : A Study of MSMEs in Malang City , Indonesia. Journal On Optimizations Of Systems At Industries, 20(2), 104–114. https://doi.org/10.25077/josi.v20.n2.p104-114.2021
Ausat, A. M. A., Siti Astuti, E., & Wilopo. (2022). Analisis Faktor Yang Berpengaruh Pada Adopsi E-commerce Dan Dampaknya Bagi Kinerja UKM Di Kabupaten Subang. Jurnal Teknologi Informasi Dan Ilmu Komputer (JTIIK), 9(2), 333–346. https://doi.org/10.25126/jtiik.202295422
Ausat, A. M. A., & Suherlan, S. (2021). Obstacles and Solutions of MSMEs in Electronic Commerce during Covid-19 Pandemic: Evidence from Indonesia. BASKARA: Journal of Business and Entrepreneurship, 4(1), 11–19. https://doi.org/10.54268/BASKARA.4.1.11-19
Ausat, A. M. A., Velmurugan, R., Mazil, M. M., Mazher, M. A., & Okombo, M. O. (2023). Utilisation of Natural Resources as a Source of Inspiration and Innovation in SME Development. Apollo: Journal of Tourism and Business, 1(3), 122–132. https://doi.org/10.58905/apollo.v1i3.103
Harahap, M. A. K., Ausat, A. M. A., Rachman, A., Riady, Y., & Azzaakiyyah, H. K. (2023). Overview of ChatGPT Technology and its Potential in Improving Tourism Information Services. Jurnal Mininfo Polgan, 12(2), 424–431. https://doi.org/10.33395/jmp.v12i2.12416
Kamar, K., Lewaherilla, N. C., Ausat, A. M. A., Ukar, K., & Gadzali, S. S. (2022). The Influence of Information Technology and Human Resource Management Capabilities on SMEs Performance. International Journal of Artificial Intelligence Research, 6(1.2), 1. https://doi.org/https://doi.org/10.29099/ijair.v6i1.2.676
Kuleh, Y., Kadafi, M. A., & Ilmi, Z. (2023). Prospects of Digitalization of MSMEs Business Expansion in Sepakat Village. International Journal of Social Science and Business, 7(3), 769–782. https://doi.org/10.23887/ijssb.v7i3.53268
Longenecker, J., & Moore, C. (2010). Small Business Management: An Entrepreneurial Emphasis. SWC Publishing.
Loo, M. K., Ramachandran, S., & Raja Yusof, R. N. (2023). Unleashing the potential: Enhancing technology adoption and innovation for micro, small and medium-sized enterprises (MSMEs). Cogent Economics & Finance, 11(2), 1–32. https://doi.org/10.1080/23322039.2023.2267748
Malik, Z. A., Srisusilawati, P., Silviany, I. Y., Fajaria, R. M., & Tsania, S. C. (2022). Digital Marketing in Developing Brand Awareness of MSMEs. Indonesian Journal of Business and Entrepreneurship, 8(2), 282. https://doi.org/10.17358/ijbe.8.2.282
Ratnawita, R. (2023). Digital Transformation in Business Management: Opportunities, Challenges and Implications. Return : Study of Management, Economic and Bussines, 2(9), 962–968. https://doi.org/10.57096/return.v2i9.158
Richadinata, K. R. P., Ayuni, N. M. S., Purnamawati, N. L. G. P., & Widnyani, N. M. (2023). E-Commerce Platform Development as A Means of Increasing Potential MSME Business. Journal of Economics and Public Health, 2(3), 113–122. https://doi.org/10.37287/jeph.v2i3.2478
Subagja, A. D., Ausat, A. M. A., & Suherlan. (2022). The Role of Social Media Utilization and Innovativeness on SMEs Performance. Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan Dan Teknologi Komunikasi), 24(2), 85–102. https://doi.org/https://doi.org/10.17933/iptekkom.24.2.2022.85-102
Sudirjo, F., Ausat, A. M. A., Rijal, S., Riady, Y., & Suherlan, S. (2023). ChatGPT: Improving Communication Efficiency and Business Management of MSMEs in the Digital Age. Innovative: Journal Of Social Science Research, 3(2), 643–652. https://doi.org/https://doi.org/10.31004/innovative.v3i2.347
Sutrisno, S., Kuraesin, A. D., Siminto, S., Irawansyah, I., & Ausat, A. M. A. (2023). The Role of Information Technology in Driving Innovation and Entrepreneurial Business Growth. Jurnal Minfo Polgan, 12(2), 586–597. https://doi.org/https://doi.org/10.33395/jmp.v12i2.12463
Sutrisno, S., Permana, R. M., & Junaidi, A. (2023). Education and Training as a Means of Developing MSME Expertise. Journal of Contemporary Administration and Management (ADMAN), 1(3), 137–143. https://doi.org/10.61100/adman.v1i3.62
Triwahyono, B., Rahayu, T., & Kraugusteeliana, K. (2023). Analysing the Role of Technological Innovation in Improving the Operational Efficiency of MSMEs. Jurnal Minfo Polgan, 12(1), 1417–1426. https://doi.org/10.33395/jmp.v12i1.12791
Wahyoedi, S., Suherlan, S., Rijal, S., Azzaakiyyah, H. K., & Ausat, A. M. A. (2023). Implementation of Information Technology in Human Resource Management. Al-Buhuts, 19(1), 300–318. https://doi.org/https://doi.org/10.30603/ab.v19i1.3407
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Technology and Society Perspectives (TACIT)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.