Technology in the Creative Economy: Implications for Community Empowerment and Sustainable Development

Djihadul Mubarok; Lili Fadli Muhamad; Aditya Putra Kusuma

doi:10.61100/adman.v2i1.214

Authors

Djihadul Mubarok Program Studi Ekonomi Pembangunan, Institut Bisnis Muhammadiyah Bekasi
Lili Fadli Muhamad Program Studi Manajemen, Institut Bisnis Muhammadiyah Bekasi
Aditya Putra Kusuma Program Studi Manajemen, Institut Bisnis Muhammadiyah Bekasi

DOI:

https://doi.org/10.61100/adman.v2i1.214

Keywords:

Technology, Creative Economy, Community Empowerment, Sustainable Development

Abstract

In recent decades, the creative economy has emerged as one of the most dynamic and rapidly growing sectors globally, including in Indonesia. This sector encompasses various industries that focus on creating economic value through creativity, innovation, and the exploitation of intellectual property. Technology plays a crucial role in supporting the growth of the creative economy, from product development to distribution and marketing. This study aims to explore the implications of technology in the creative economy for community empowerment and sustainable development. The research method employed is a literature review with a qualitative approach. Research data was collected from Google Scholar for the period 2016-2024. The study's results show that technology plays a critical role in supporting and developing the creative economy sector, particularly in the context of community empowerment and sustainable development. Technology has enabled broader access to global markets, driven product and service innovation, and strengthened the preservation and promotion of local cultural heritage. Case studies from various regions in Indonesia, such as Bandung and Yogyakarta, demonstrate how technology can be used to empower local communities and support inclusive and environmentally friendly economic development.

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