Optimising Global Competitiveness of MSMEs through Innovative Strategies for Digital Business Development


  • Sutrisno Sutrisno Department of Management, Faculty of Economics and Business, Universitas PGRI Semarang
  • Ike Susanti Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Lamongan
  • Murthada Program Studi Pendidikan Ekonomi, Fakultas Ilmu Pendidikan, Universitas Muhammadiyah Mahakarya Aceh




Global Competitiveness, MSMEs, Innovative Strategy, Digital Business


In the current era of globalisation, rapid changes are taking place in the business paradigm. Digital transformation has become the main key in advancing business at the global level. Therefore, efforts to optimise the competitiveness of MSMEs are a must to remain relevant and compete in an increasingly competitive global market. This research aims to explore and identify optimal innovative strategies for MSME digital business development. This research uses a qualitative literature review method by retrieving data from Google Scholar from 2022 to 2023. The study results show that optimising the global competitiveness of Micro, Small and Medium Enterprises (MSMEs) through innovative strategies for digital business development is not just an option, but a necessity in this digital era. As the backbone of the economy, MSMEs need to utilise information technology, e-commerce, and digital platforms to create a competitive advantage in the global market. With the adoption of digital innovation, MSMEs can improve operational efficiency, expand markets, and build sustainable collaborations.


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How to Cite

Sutrisno, S., Susanti, I., & Murthada. (2024). Optimising Global Competitiveness of MSMEs through Innovative Strategies for Digital Business Development. Journal of Contemporary Administration and Management (ADMAN), 2(1), 307–312. https://doi.org/10.61100/adman.v2i1.124