The Role of Creativity and Information Technology in Product Diversification and Its Implications for Increasing MSME Profits
DOI:
https://doi.org/10.61100/adman.v2i2.199Keywords:
Creativity, Information Technology, Product Diversification, Increasing MSME ProfitsAbstract
In today's era of globalization and digitalization, MSMEs face significant challenges to remain competitive and relevant in an increasingly dynamic market. Product diversification is one key strategy that can help MSMEs address these challenges. This study aims to explore how creativity and information technology can be utilized to support product diversification and increase MSME profits. The research method is a literature review with a qualitative approach. Data is taken from Google Scholar with a publication date range from 2011 to 2024. The study results show that creativity and information technology play a crucial role in product diversification and increasing MSME profits in Indonesia. Creativity enables MSMEs to develop innovative products that stand out in the market, while information technology supports this process by providing tools and platforms for more efficient design, production, and marketing. Case studies such as Batik Fractal, KainKain, Maicih, and Danjyo Hiyoji demonstrate how the integration of creativity and information technology can produce products that are not only appealing but also meet the evolving needs of the market. The use of big data, digital marketing, and IT-based supply chain management systems has proven to enhance operational efficiency and expand market reach, positively impacting revenue and profit growth.
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