JAYANTO, I.; ASTUTIK, W. S. Live Commerce as a Digital Marketing Innovation for MSMEs: The Role of Interactivity and Consumer Trust in Enhancing Purchase Intention. Technology and Society Perspectives (TACIT), [S. l.], v. 4, n. 2, p. 386–396, 2026. DOI: 10.61100/tacit.v4i2.363. Disponível em: https://journal.literasisainsnusantara.com/index.php/tacit/article/view/363. Acesso em: 17 aug. 2026.