View of Live Commerce as a Digital Marketing Innovation for MSMEs: The Role of Interactivity and Consumer Trust in Enhancing Purchase Intention

Technology and Society Perspectives (TACIT) With a registered Number E-ISSN: 3025-5104 (Online) is a scientific journal published by PT. LITERASI SAINS NUSANTARA| url: https://journal.literasisainsnusantara.com/index.php/tacit

Return to Article Details Live Commerce as a Digital Marketing Innovation for MSMEs: The Role of Interactivity and Consumer Trust in Enhancing Purchase Intention Download Download PDF