Sutrisno, and Mira Rosmala. “Creative Innovation and Experiential Marketing As Differentiation Strategies for MSMEs in Competitive Markets”. Journal of Contemporary Administration and Management (ADMAN) 4, no. 2 (August 3, 2026): 791–804. Accessed August 5, 2026. https://journal.literasisainsnusantara.com/index.php/adman/article/view/366.