SUTRISNO; ROSMALA, M. Creative Innovation and Experiential Marketing as Differentiation Strategies for MSMEs in Competitive Markets. Journal of Contemporary Administration and Management (ADMAN), [S. l.], v. 4, n. 2, p. 791–804, 2026. DOI: 10.61100/adman.v4i2.366. Disponível em: https://journal.literasisainsnusantara.com/index.php/adman/article/view/366. Acesso em: 5 aug. 2026.