JUDIJANTO, L.; SUHERLAN; JUSMAN, I. A. Strategic Analysis of the Role of Digital Marketing in New Year’s Campaigns as an Integrated Approach to Optimize Revenue and Competitiveness of MSMEs. Journal of Contemporary Administration and Management (ADMAN), [S. l.], v. 2, n. 3, p. 567–573, 2024. DOI: 10.61100/adman.v2i3.239. Disponível em: https://journal.literasisainsnusantara.com/index.php/adman/article/view/239. Acesso em: 6 mar. 2026.