Sutrisno, Wisnujati, N. S., & Suparwata, D. O. (2026). Strengthening MSME Adaptation Strategies through the Integration of Digital Marketing, Creative Innovation, and Technological Capabilities in Facing Business Environment Uncertainty. Journal of Contemporary Administration and Management (ADMAN), 4(1), 714–722. https://doi.org/10.61100/adman.v4i1.337