Nurcholidah, L., Yaqin, M.A., Watin, N.H.S., Kusuma, E.N. and Pranata, M.B. 2024. The Role of Creativity and Information Technology in Product Diversification and Its Implications for Increasing MSME Profits. Journal of Contemporary Administration and Management (ADMAN). 2, 2 (Jul. 2024), 554–560. DOI:https://doi.org/10.61100/adman.v2i2.199.